NADA 2018 Incentivefox Product video. This video was created using the RawShorts application. Most of the images were available on the app, I created the rest of the imagery in Illustrator.
Recharge Your Rewards was the theme for the 2018 NADA booth. I was tasked with creating a neon type sign gif to use on social media and email marketing leading into NADA.
The gif was created in Photoshop using multiple type layers with varying effects such as outer glow, inner glow, bevels, and opacity. I set up "shots" with the effects turned on and off, and exported. I then layered each"shot" in a separate psd and timed each layer to turn on and off randomly. The result was this gif.
The gif was created in Photoshop using multiple type layers with varying effects such as outer glow, inner glow, bevels, and opacity. I set up "shots" with the effects turned on and off, and exported. I then layered each"shot" in a separate psd and timed each layer to turn on and off randomly. The result was this gif.