Abused women often suffer in silence covering their bruises with makeup to protect their abusers, and themselves, from more abuse. In this mock campaign, I paired Almay with the National Domestic Violence Hotline to create the “No More Cover-up” campaign. This project included a mock credit card, tear-off flyer and packaging for a makeup bottle.
I used Illustrator and InDesign to create the pieces in this campaign. I printed the box and credit card onto heavy cardstock, and comped them. I adhered the labels onto the bottle with spray adhesive.